The
Client is God
OUR
CLIENTS have
a great respect for the service we offer because we have a great
respect for them and their needs. As we have already seen, creativity
is a mental process and it is profoundly mental at Black Pencil
Design. Our clients appreciate the way we consistently apply our
minds to the promotion of their business – besides, it saves
them doing it.
It
has long been a rule of thumb in the world of Adverting and Design
that clients are to be considered as Gods. Even
if they are the most juvenile, jumped-up, pretentious little shits
in all of... (obviously the sphere of their own creation).
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A
less than typical client perhaps, but still very demanding and not
less important. He insists upon that and who knows, he may even actually
be God.
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typical client. |
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A
typical client reaction to one of our ideas.
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| Considering
OUR
CLIENTS position
in the market place can have a detrimental effect on our own –
but hey, that's the business we're in! |
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| Indeed,
there is no client request we would not entertain. "A little
further in I think, Bob". |
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bend over backwards to make sure our clients needs are catered for... |
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...and
worse. |
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OUR
CLIENTS needs
can involve much more that just a few scribbles on paper and a costly
production budget. The entertainment bill can easily out-stretch the
wildest dreams of the most creative imaginations in the world.
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Natasha
used some of her fruit designs to create this little masterpiece of
functional and yet highly decorative artwork.
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Nothings
warms our corporate heart more than taking out clients out to lunch.
That's if they haven't already set off well before us.
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Our
design studio produced this visual of a typical three hour client
lunch |
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Tell
him that one day he will have his own island. Get the creative people
to come up with a design. If he says it's too small, tell him this
is only the beginning.
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If
at some point during lunch your client looks like this and asks it
there are to be dancing girls, try to distract him... |
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...another
game of pass the parcel, Mr Dorito..? |
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Offer
him the most beatiful girl in the room but give her a way out. |
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Offer
him the world and beyond, but not the alien client. He may regard
it as an insult. |
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