Copywriting
is a key word in our Creative Department
COPYWRITING
goes hand in glove with design,
particularly when it comes to advertising. In fact, THE
COPYWRITING DEPARTMENT is often the place where ideas and
general creativity begin.
Indeed, John Bonkers, our Head of Department, actually says that
next door (the Design Studio) just supply the pictures for his brilliant
copy lines. They say he's just a twat – it's a war of words!
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He
has a strong allegiance to the dictum– "no cribbing!". |
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John's
hand-writing is so tiny it has to be transcribed using a microscope. |
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| John
Bonkers. Head of the copywriting department. |
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They
send him visualised notes. This one says "Clever twat". |
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This
is how the Design Studio visualised John Bonkers. |
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| Ralph
was the first to get a word processor but he still finds it difficult
to make the transition from paper. |
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"Ralph,
for the last time, you have to type it in to the computer and 'save'
to CD.". |
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He
has to be encouraged to do so by his wife, who is allowed into the
office to help him. "No Ralph, use the effing keyboard!". |
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Connie
is one of our best copywriters, but does seem to belong to the Jack
Kerouac school. She can be often be seen writing copy and thumbing
a lift at the same time. |
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There
is a huge element of competition in the copywriting department.
"Okay then, who ever comes up with the best five copy lines
by lunchtime gets a freeby." |
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It
is always a good idea to have a cup of coffee at one's side when
copy writing. It helps stimulate the brain and gets the creative
juices flowing. It is also useful in times of creative drought –
you can spill it over your paper and say "God, I had some great
ideas there – oh well, gone for ever!". |
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